SPECIALISTS IN LUXURY VINTAGE CLOTHING AND ACCESSORIES

OUR COLLECTIONS

We are proud to showcase classic British design, focusing on the iconic Burberry trench coat, with examples from as far back as 1960s to more contemporary pieces. We also honour other vintage British brands like Aquascutum, Daks and Mulberry. Each of our items is chosen for its quality, authenticity and heritage.

BRITISH DESIGNERS

LUXURY ACCESSORIES

Luxury accessories are our specialism, from quality leather goods to silk scarves from designers such as Louis Vuitton, Gucci, Prada and Burberry. Our expertise lies in sourcing these design houses most iconic pieces and ensuring originality. We independently authenticate all of our premium accessories.

FAMED VINTAGE ICONS

From Thierry Mugler to Jean Muir, we search for unique vintage pieces for those who value distinctive style with an unexpected twist. We are dedicated to finding that rare gem from an era when material, print design, and classic tailoring came together to create an exquisite design piece.

BUYING SERVICE

If you have an item of luxury clothing or a handbag that you find you no longer have a use for, why not think of re-selling to us at GOOD? We have made our buying service as easy and as straight forward as we can, so you have a hassle free experience. There are a few essential steps to help and protect everyone involved and ensure both parties are happy, so if its a service you think you would be interested in using, please follow theses steps:

  1. Start by sending us some good quality images of what you would like to sell to hello@goodlondon.co.uk. We’ll need at least a front and back image and a image of the brand label. Additionally, it is important to clearly depict any defects or stains the item may have. Our brand directory lists the brands we look to buy.

  2. Our buying team will get back to you within 1-4 days with a quote if we would like to go forward with the sale.

  3. Once a price is agreed, you will need to bring your items to the most convenient shop location for you. This is so we can complete a condition check and any required authentication checks. We use a trusted independent authenticity checker for all our high value accessories and some clothing.

  4. When all of that is satisfactorily completed, all that remains is to pay you your monies.

ABOUT US

GOOD was founded in 2020 by friends David Brinson and Victoria Houston. They shared a goal to create a new shopping experience for pre-loved luxury and vintage fashion.

With a combined 40 years of retail expertise, their aim was to elevate commercial and customer service standards in a marketplace where that often fell short. Their vision was to attract a broader audience, beyond the dedicated pre-loved fashion enthusiasts, by encouraging new customers to embrace sustainable shopping through beautifully curated, hand-picked collections in stores with genuine curb appeal. They also hoped to be able to share their passion for beautiful garments, made in high quality materials, where good tailoring and original designs are admired.

They are very proud to be a bricks-and-mortar only business and enjoy creating environments where customers can touch, feel and try some of their unique finds, whilst having the opportunity to ask as many questions as they’d like. GOOD aims to offer truly desirable luxury pieces at more attainable prices so a broader community of fashion lovers can find their luxury fix.

OUR SHOPS

SEVEN DIALS

020 4603 6192

Monday 11:00- 19:00

Tuesday 11:00- 19:00

Wednesday 11:00- 19:00

Thursday 11:00- 19:00

Friday 11:00- 19:00

Saturday 11:00- 19:00

Sunday 11:00- 18:00

 

KENSINGTON

020 7937 6206

Monday 10:00- 18:00

Tuesday 10:00- 18:00

Wednesday 10:00- 18:00

Thursday 10:00- 19:00

Friday 10:00- 19:00

Saturday 10:00- 19:00

Sunday 11:00- 18:00